In 1948 Mr. Jorge J. Larach set a goal for himself; make Larach and Cia. the best hardware store in Honduras. In 1999 besides celebrating 51 years of service, they are celebrating the fact that they are now the Number One hardware store.

To understand how risky and difficult it was to build the company that Mr. Jorge proposed, it is necessary to know that in 1948 Tegucigalpa was a city with hardly 100,000 inhabitants and had limited services in important areas like telephone lines, highways, and electric power. Today Mr. Emilio Salomon Larach Chehade is the general manager of Larach and CIA He succeeded Mr. Jorge in 1955. He has been responsible for developing the business policies and ethics that have enabled Larach and CIA to become the leader in the hardware business in Honduras.

Respect for their customers and vendors in one of their fundamental business principles. Larach and CIA now has around 400 employees and some have been employed for more than 25 years. In 1997 after a hard search for a good business computer system designed for a hardware store, Larach and CIA found the Advantage Business Computer System.

Advantage allows them to do their everyday business in an efficient and productive manner and to make decisions instantly. The prompt service they can provide at Point-of-Sale keeps both their customers and the company happy.

In October 2000 Honduras was devastated by hurricane Mitch, especially the capital, Tegucigalpa. While no one was prepared for the extensive damage, Larach and CIA, in spite of all the difficulties, was able to serve its customers.

The products Larach and CIA sells are presently in thousands of family homes and in countless industrial and commercial buildings. This is a result of their loyalty to the thousands of Larach and CIA customers who know that they can always acquire quality products with reasonable prices.