Johnny Chuoke, Sr., started Acme Lumber and Supply company,
Inc. in 1944. From that original small store, Johnnie Chuoke, Jr.
has taken the company to five stores in San Antonio, Texas. Acme employees
eighty-five people in their five locations. Four years ago, they decided
to go with Ace as their primary vendor. Johnnie invested in new Ace
signage, merchandise, and fixtures for all the stores. The original
location, on Casa Blanca Street in San Antonio, was transformed from
a 52-year-old lumber warehouse into a modern Ace store. Ace provided
the national recognition that Acme needed to compete with five Builders
Squares and six Home Depots in San Antonio. Since name brands are
important to shoppers, Ace's national TV ads and circulars provide
Ace Lumber with the name brand recognition all shoppers look for.
In San Antonio Johnnie Chuoke is known as the "Happy
Handyman" and does a weekly radio show with Trudy Chuoke, his
daughter. His philosophy is to encourage people to do it themselves
and save money. "Everything is easy to do if you know how,"
says Johnnie, "and I am here to talk you through doing it right,
the first time!" Painting is a favorite project with Johnnie,
and according to Johnnie "No matter what the weather, it's always
a great day to paint." Along this line, Acme also sponsors a
monthly paint seminar taught by San Antonio artist Debra Young. Acme
bought an Advantage Business Computer System four years ago.
Acme said, "We thought they had the best software
and equipment that the market offered." From the initial installation
to the 24 hour support, Acme Lumber has depended on Advantage to help
keep their business running smoothly. Acme's motto is "Acme Lumber
where you're always someone special", and that's the way Acme
feels Advantage has treated them.